A friend of mine was recently contacted by Primerica. They wanted him to come work for him, and it sounded like they were sort of like credit counseling, so he asked me if I'd ever heard of them.
I hadn't. They're with Citigroup, so they couldn't be a complete scam, right?
As it turns out, Primerica is a multi-level-marketing arm of Citigroup. They do offer a "financial needs assessment," that isn't exactly like credit counseling.
What it actually is is a marketing tool to sell Citigroup's insurance and investment services. Their financial needs assessment may be helpful to people in the market for the kinds of services Citigroup offers, but it's less like a counseling session than it is a sales pitch.
That's why we should be wary about for-profits in the credit counseling business. Consumers in trouble with debt are very vulnerable, and it's a bad idea to send them into a pack of wolves who see only dollar signs.
I don't think that's what Primerica is, though. Their target demographic is more upscale than the typical credit counseling client. They're not looking to prey on people on the verge of bankruptcy. They're looking for financially stable couples to sell insurance and investment services to, and maybe potential salespeople for their multi-level marketing structure.
But there are plenty of genuine credit counselors who want to become for-profit entities. This is a desire we have to examine carefully as this issue continues to play out. And of course they yell "the creditors are the real bad guys here!" to distract us from examining their profit motives. And of course they're right, the creditors are the bad guys, but is it really a good idea to sell credit counseling services the way Primerica sells insurance?
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