Here is a link to Jakob Nielsen's list of top 10 Design Mistakes when it comes to weblog usability.
I wanted to examine my own blog in light of these principles.
1. No Author Biographies
I think I'm okay here. Nielen's basic point is "It's a simple matter of trust. Anonymous writings have less credence than something that's signed." The more I thought about that, the more troubled I am by commenters who come one here anonymously to bash one part of the industry or another. I put my name out there, I'm not hiding. Commenters who make anonymous, false attacks are becoming less welcome here. If you post on here asking for advice about your own debt situation, you're free to do so anonymously. But if you're making attacks that are unfounded, hiding your identity shows how worthless your claims are.
2. No Author Photo
I'm just not pretty enough to put my photo up on the blog. I think a person could find it by navigating around, but I'm just not sure I want my picture up here. Have to think about this one.
3. Nondescript Posting Titles
I don't do a great job at this one, I'm afraid. I'll have to try to get better. But my blog has a limited audience, so I think a lot of readers get what's going on. Still, I need to improve on this.
4. Links Don't Say Where They Go
I try to do this when I post. I hope it's clear where I'm sending you when I'm linking to other sites.
5. Classic Hits are Buried
I don't refer back to old posts all that often. Sometimes, when I called something a year ago and it turns out I am right, I'll point back to it as a brag. But that's pretty tacky, and I'm not usually proud of it. So much of my content is time-sensitive that a lot of it gets dated. I'm not sure it would be a huge benefit to have a set of links to "classic" posts. But I probably should link to old posts more often when I refer to subjects I've covered before.
6. The Calendar is the Only Navigation
Typepad takes care of this.
7. Irregular Publishing Frequency.
Guilty as charged. I've been so busy the last week (and will continue to be for the next few, at least) that I've slumped off on posting. Normally, I try to post a minimum of 5 times per week. I need to get back to that.
8. Mixing Topics
I try to stick to my main topics as much as possible. (The debt recovery industry and debt relief in general.) I think I get sidetracked too much into discussing the industry itself rather than posting more information on how to help consumers directly. I'll aim to fix that.
9. Forgetting That You Write For Your Future Boss
Maybe this is why people post anonymously. I'm sure there are a few things on here that I wouldn't want my future boss to read, but there are over 250 posts to sort through, and I stand behind almost all of them. I hope I haven't written my way out of any future jobs, though I know for certain I've hurt my book sales by not following the media herd on a couple of issues. Oh well.
10. Having a Domain Name Owned by a Weblog Service
I'm totally busted. Let this blog be a cautionary tale for aspiring bloggers everywhere: I'm stuck with typepad now, whether I like it or not (and I like it so far, but who knows how I'll feel in six months). I just hope they don't start forcing pop-ups and junk on my readers.
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